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Session

CxF in Action

   Tuesday, March 15

   8:00 a.m. – 10:00 a.m.

   Texas Ballroom

About This Session

To reproduce color accurately and consistently, definitive communication of that color is the critical key to success. Ratified as an ISO standard in 2015, the Color Exchange Format (CxF) provides a vehicle to share color targets and results throughout the flexographic production process.

With its diverse capabilities, CxF has usage applications for the entire flexographic workflow. As a method of sharing color targets from brand owners to premedia, CxF helps improve the proofing quality of brand colors. As the job progresses through the workflow into the ink kitchen, the complete spectral curve which can be carried inside a CxF file helps assure proper ink formulation and manufacturing. Once on press, the same CxF data can be utilized for process control and verification by quality assurance technicians.

Join Dan and Steve as their CxF representatives from brand owners, graphic designers, ink technicians and printers share how they individually and collectively utilize CxF data to its fullest capabilities. Together, these experts will share their insights on the future of the format and how it can be leveraged today to bring the most value to your flexographic workflow.

Presentations & Speakers

FORUM 2022 headshot Rachel Malley

Overview of CxF Capabilities

Rachel Malley, Product & Applications Specialist at CGS ORIS Americas

Presentation Details
CxF is one of the latest and best methods to clearly communicate all aspects of a color throughout the entire workflow.
Join Rachel for an overview about how CxF is currently used in the flexographic printing and graphic arts industry and determine the various ways you can successfully begin using CxF to communicate color throughout your workflow.
Speaker Bio
About Rachel: Rachel is a product and applications specialist for CGS ORIS Americas. In her role at CGS, she supports current and prospective customers to train on a variety of color management applications. As a certified G7 Expert, Rachel works hard to help businesses implement the best color management practices to create consistent output results all the way from brand color creation, through proofing and production.
FORUM 2022 headshot Chris Maxedon

CxF in Action – A Brand Owner’s Perspective

Chris Maxedon, Senior Manager, Packaging Production at PetSmart Proprietary Brands

Presentation Details
CxF is a powerful tool for managing brand color, but the journey from out-of-control Delta E values to beautiful color consistency on-shelf can be both arduous and rewarding.
Join Chris as he tells the story of PetSmart’s path to color management in a frenetic production environment of differing substrates and print methods.
Speaker Bio
About Chris: Chris has been in the arts, graphic design and print industries for more than 40 years. Chris has a B.F.A. and M.F.A. in the fine arts and computer arts, which have given him a strong foundation in color theory, technology and the marriage of the two.
Beginning in 1996, Chris led the design and prepress department of a commercial printer in Phoenix, AZ for 16 years. Following that, Chris moved to PetSmart Inc, achieving the rank of senior graphic designer for their drive aisle signage before transferring to his current position as the senior manager of packaging production for PetSmart’s proprietary brands, which he has held for five years. Chris resides in Phoenix with his husband of 35 years, Andrew, and two frisky dogs.
FORUM 2022 headshot Dan Caldwell

Digital Proofing with CxF

Dan Caldwell, President at ICScolor Inc

Presentation Details
Dan will show how a digital proof can use CxF values that are embedded in a PDF to create an accurate proof of the CxF color in the file. He will also demonstrate how a digital proofing solution can be used to write the approved CxF values into a file for submission to the printer. Additionally he will describe how a digital proofing system can be used to create a digital draw-down of any CxF value on any substrate.
Speaker Bio
About Dan: Dan has been in the color reproduction business since 1971. Providing color separations with reproduction cameras and scanners introduced him to the art of color control for graphic arts. Understanding the impact of desktop publishing, in 1991 he accepted a sales position selling PC-based color control software to the graphics industry. In 1994, he co-founded and launched the industry’s first color management software for end users.
For more than 20 years, Dan has been recognized as a visionary in the color reproduction realm and has been a regular speaker on color management issues at trade-related events.
FORUM 2022 headshot Mike Sisco

The Role of CxF in PQX

Michael Sisco, Technical Sales Manager and Director of Software Development at ColorConsulting USA Inc

Presentation Details
Print Quality eXchange (PQX, or ISO 20616-2) is a relatively new standard defining a common language to be used to convey all aspects of quality requirements for print jobs.
Join Michael as he describes how color is a major component of print quality and how CxF is incorporated directly into the schema of the PQX specification.
Speaker Bio
About Michael: Michael is a software engineer with more than 25 years’ experience in the printing industry. He has assisted in the development of a number of leading edge color measurement, color control and color management systems. Michael has also participated in a number of industry standards groups, most recently the working group that developed the PQX and PRX quality specification and reporting standards.
Michael currently resides in Wisconsin with his wife and two wonderful dogs. He has two beautiful daughters and two beautiful stepdaughters. When Michael is not busy with all things color, you can find him working on home improvement projects or, if the weather permits, out on a golf course.

Session Chair

FORUM 2022 headshot Dan Uress

Dan Uress

CEO at Colorware USA Inc

Session Chair

FORUM 2022 headshot Steve Smiley

Steve Smiley

Principal at SmileyColor & Associates LLC

Session Chairs

FORUM 2022 headshot Dan Uress

Dan Uress

CEO at Colorware USA Inc

FORUM 2022 headshot Steve Smiley

Steve Smiley

Principal at SmileyColor & Associates LLC

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