Marc will explore how colors are specified, matched and communicated across the supply chain. He will also examine how colors can sometimes lose their way and how to keep them on track.
Additionally, Marc’s presentation will cover the digital exchange of color, the visual exchange of color, print feasibility, and spectral data, colorimetry and metamerism.
Global standards drive print buyers to demand perfectly reproduced brand colors for their packages and labels. This requires converters to print to the numbers and prove color accuracy, all while manufacturing at the highest production speeds and volumes. Measuring only limited color points in each roll is inaccurate, time-consuming, and requires frequent operator intervention.
Brian will explain how inline color measurement systems give instant feedback during production and makeready, recommending adjustments on the fly, so you can respond to changes in real time and avoid costly ink re-formulation. In addition, learn how connectivity to your color management systems streamlines the evaluation of color quality and increases the efficiency of color reporting.