Customer Satisfaction Through Partnerships

May 18

10:00 a.m. ET

FTA’s Virtual Conference Center

As flexographers, we all encounter print challenges. As a CPC, how are those challenges resolved?

Walk through a print challenge with a CPC and a prepress provider to discover how those challenges are resolved while ensuring consistency and repeatability, leading to a positive and predictable outcome for the brand owner.

How to Set the Bar and Clear It

Kristen Olberding, Olberding Brand Family | Phototype

Kristen will explore the process of implementing successful color and print quality solutions by defining CPC requirements, establishing quality expectations, managing printer limitations and documenting processes.

Take a deeper dive into the everyday challenges encountered by CPCs, prepress suppliers and printers alike, striving to achieve consistent color and quality.

Learn how to avoid common pitfalls by conducting a holistic analysis of your print production workflow’s requirements and implications.

Resetting Your CPC Print Quality Program to Drive Measurable Results

Angela M. Clinefelter, KCNA Brand Design & Packaging Operations

Get insight into how Kimberly-Clark re-evaluated and reset its print quality management program in North America. Angela will begin by covering how Kimberly-Clark objectively evaluated the current landscape, resulting in identifying opportunities for improvement in process, program, software and business partners.

Then, walk through how Kimberly-Clark conducted a formal RFP to identify a leading color management software solution package that could easily be implemented in North America and scaled globally.

In addition, Angela will cover how partnering with strategic prepress and printer talent was instrumental in re-writing Kimberly-Clark’s print quality management program and standards to drive alignment and measurable results, increasing print quality and brand integrity on shelf.